How We Decide by Jonah Lehrer
*Since Plato, philosophers have described the decision making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works.Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.
The Life You Can Save: Acting Now to End World Poverty by Peter Singer
The Life You Can Save: Acting Now to End World Poverty by Peter Singer
For the first time in history, it is now within our reach to eradicate world poverty and the suffering it brings. Yet around the world, a billion people struggle to live each day on less than many of us pay for bottled water. And though the number of deaths attributable to poverty worldwide has fallen dramatically in the past half-century, nearly ten million children still die unnecessarily each year. The people of the developed world face a profound choice: If we are not to turn our backs on a fifth of the world’s population, we must become part of the solution.
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman
*A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
* From bo0k jacket.
