shtick
\ shtik \ , noun;
1.Slang . one's special interest, talent, etc.
2.Slang . (especially in comic acting) a routine or piece of business inserted to gain a laugh or draw attention to oneself.
Quotes:
In other words, in the framework of the anecdote and the shtick , the best thing about a good shtick is that like a hawker in the marketplace you can dish it out to people like a tasty morsel of yourself.
-- Gail Hareven, The Confessions of Noa Weber , 2009
I don't want to be American, that's your shtick , not mine.
-- Linda Grant, We Had It So Good , 2011
Origin:
Shtick comes from the Yiddish shtik meaning "pranks." It entered English in the 1950s.
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